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QR (Quick Response) Bar Codes

Have you seen these odd looking square shaped bar codes?   They are starting to pop up in print ads, although they could be anywhere – t shirts, coffee cups, emails, television, and the latest seems to be gift tags! 

http://www.youtube.com/watch?feature=player_embedded&v=5EjVvvyLRfA

You scan a QR code with your smart phone, iPod, or iPad, which typically results in opening a web page.

First you need to download a QR reader app.  The free one I downloaded to my iPhone was QR Reader.  When I start the app it automatically scans a QR code I place in front of it, and then shows me the decoded content.  In most cases the scanned QR code results in opening a web page, but it could also be a text message, location, or for this holiday season a gift tag recorded message.

I started having fun with it, once I realized I could create my own QR codes.  I just selected create from the QR Reader app and was able to quickly create QR codes for websites, locations, phone numbers, and text messages, and then share the QR codes via email, Twitter, and Facebook, most likely annoying my friends and family.  Saved as a jpg image I can now use the image as I did in this post.

I am not sure how much we will see QR codes on TV (HSN has experimented with it), as once we are plopped down, I can’t see rising off the sofa to scan an image!   Perhaps a novelty for now, QR codes will become increasingly popular, especially for on the go situations where it is easier to scan a QR code than to copy a website name or other information that might be contained in the QR code.  We will also see prettier versions using color and imbedded designs.

I’d love to know what you think about this technology.  Where have you seen it?  Have you used it?

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3 Comments (+add yours?)

  1. NiKi UsBaY
    Nov 14, 2011 @ 14:34:18

    Love the QR code that you generated for our company website!! Thanks!!

    Reply

  2. Richie
    Nov 15, 2011 @ 13:09:02

    Hi, Jeri: Love your very informative posts! In answer to your questions, I’ve seen QR’s everywhere, even on “Home for Sale” lawn signs. One question: Is there an administrator who reviews QR content? I’m aware of 1st Amendment rights, but am curious if the content is inspected for inappropriate stuff.

    Reply

    • Jeri Usbay
      Nov 15, 2011 @ 21:39:36

      Thanks for your comment, Richie. Real estate seems like a great fit for QR codes. I am sure we will see the use of these codes grow. There is no administration over code creation that I am aware of, but this reminds me that you need to be careful what you scan, and that it is from a reliable source. The rules are – don’t scan from an unknown source, and don’t click to download any apps (to avoid downloading a virus) and you should be fine.

      Reply

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